Project Description

Destination photography for the Manta Resort and the Manta Underwater Room

Pemba Island, Zanzibar, Tanzania, Africa

This is an example of what you as a client will get when hiring me as a

  • Destination photographer
  • Resort photographer
  • Travel photographer

Typical clients for this kind of job

  • Destinations, tourism industry and tourism boards
  • Hotels & resorts
  • Travel agencies
  • Travel magazines & travel guidebooks (like National Geographic, Lonely planet etc)
  • Airlines

All photos and videos you will see on this page is from the Manta Resort and the Underwater Room (located in the same area and managed by the same client) to give you an idea about what you will get when working together with me. Check out www.themantaresort.com and www.underwaterroom.com to see my work on their websites.

My mission

My mission here is to give the viewer of the images and videos

  1. the feeling of “I want to be there!
  2. enough visual information that they make the decision to book their trip

To do that I structure my mission into the following subcategories that are based on how you as a resort or hotel should use the images and videos.

The goal is to present the destination in the absolutely best way and still be truthful. If you promise more than the future guests will experience, it will be very bad for the destination as the disappointed guest reviews will start popping up.

My structure

Money shots / Kickass photos & videos

These are the photos that work as an eye catcher, that summons the most interesting things about the destination and is the door opener to the new clients. Usually you need at least 3 to 5 of the money shots. These are the ones that go viral, that magazines love to publish and that TV will use when talking about the destination.

If you have 10 days to cover a destination you should use at least 8 of those days for the money shots, and 2 days for the rest. The money shots should usually be from a few different categories of the ones I mention below. And the photos need to geographically locate you, in other words, these photos can not be taken anywhere else than in this excact spot. So since the main attraction at the Manta Resort is the Underwater Room, all my money shoots are focused on that. Even though I have fantastic underwater shoots of beaches etc they will not be the money shoots since they can be taken anywhere.

Aerial (overview) photos & videos

Activity photos & videos

Emotional photos & videos

Facilities & room photos & videos

Night photos & videos

Underwater photos & videos

The photos of the underwater room – courtesy of Genberg Art UW Ltd.

No one calls you “sir” or “boss”.

No one gives you a “special price”.
No one plays crappy music they think you’ll like.

The sand grain is so fine it squeakes under your feet.
The water is so clear you get a fear of heights snorkeling outside the reef.
The beach is yours and yours alone.

This is barefoot luxury.

My USP (unique selling point)

There are gazillions of photographers and videographers out there. The market is harder than ever before. Taking kickass photos alone is not enough to stand out. So for the last years I have been developing my skills in photography and video on land, from the air, in the water and under the water.

Instead of working with four different professionals (photographer, videographer, aerial photographer and underwater photographer) you work with one person. What you get out of it is a much easier workflow and the best possible photo and video. No matter if it is from the air, on ground or in the water.

Here are some behinds the scenes photos from the photo gig for the Manta Resort and the Manta Underwater Room.

What is travel photography?

Travel photography is a subcategory of photography involving the documentation of an area’s landscape, people, cultures, customs and history. The Photographic Society of America defines a travel photo as an image that expresses the feeling of a time and place, portrays a land, its people, or a culture in its natural state, and has no geographical limitations. Travel photography can either be created by professionals or amateurs. Examples of professional travel photography can be found in the National Geographic magazine. Amateur travel photography is often shared online through photo sharing websites like Flickr or niche travel photography websites such as TrekEarth.

Travel photography, unlike other genres like fashion, product, or food photography, is still an underestimated and relatively less monetized genre, though the challenges faced by travel photographers are lot greater than some of the genres where the light and other shooting conditions may be controllable. This genre of photography entails shooting a wide variety of subjects under varied available conditions, e.g. low light photography indoors, available ambient light photography for exteriors of buildings and monuments, shooting on the streets where sometimes conditions may be hostile, capturing moments which rarely recur, capturing the magic of light while shooting landscapes, etc. (source Wikipedia)

My gear for this projectOutside magazine cover photographer - Omslagsfotograf för Tidningen Outside

Press & publications

The following articles is a handful of all the media publications that my photos of the Manta Underwater Room have been exposed in.
There are also several TV shows that are not listed here.

  1. Outside Magazine (Cover photo) – http://www.outsideonline.com/1749781/outside-magazine-feb-2015
  2. National Geographic – https://www.nationalgeographic.com/travel/top-10/worlds-most-unusual-hotels
  3. CNN – http://edition.cnn.com/2013/11/17/travel/underwater-room/index.html
  4. BBC – http://www.bbc.com/travel/feature/20131119-an-underwater-hotel-opens-in-africa
  5. New York Times – http://intransit.blogs.nytimes.com/2013/12/02/a-room-on-and-below-the-water/?_r=0
  6. The Telegraph, Luxury – www.telegraph.co.uk/luxury/travel/14837/something-special-zanzibar-underwater-hotel-room.html
  7. Condé Nast – www.cntraveler.com/daily-traveler/2013/11/underwater-hotel-manta
  8. Huffington Post – www.huffingtonpost.com/2013/11/14/underwater-room-manta-resort_n_4275037.html?utm_hp_ref=travel
  9. Vanity Fair – www.vanityfair.it/viaggi-traveller/cinquesensi/hotel/13/12/04/the-manta-underwater-room-zanzibar-dormire-in-una-camera-subacquea
  10. ABC News – http://abcnews.go.com/Travel/africa-underwater-hotel/story?id=20924876
  11. My Daily News – http://www.nydailynews.com/life-style/real-estate/underwater-hotel-room-drifts-sea-article-1.1522350
  12. Fox News – http://www.foxnews.com/travel/2013/11/19/resort-opens-floating-room-that-channels-your-inner-mermaid/
  13. Weather.com – www.weather.com/video/this-hotel-room-is-the-craziest-weve-seen-43842?collid=/travel
  14. http://travel.uk.msn.com/adventure-travel/in-pictures-zanzibars-floating-house
  15. http://www.easyviaggio.com/attualita/room-service-del-mercoledi-la-room-underwater-del-manta-resort-12617
  16. http://www.sportdiver.co.uk/News/Latest-News/Sleep-submerged-in-underwater-hotel-room
  17. http://www.dailymail.co.uk/travel/article-2506053/New-underwater-room-unveiled-remote-African-island.html
  18. http://www.ourvac.blogspot.se/2013/11/the-underwater-room-photos-in-manta.html
  19. http://travel.detik.com/read/2013/11/15/164702/2414425/1520/keren-kamar-hotel-ini-mengambang-di-samudera-hindia
  20. http://www.psfk.com/2013/11/underwater-hotel-room.html
  21. http://www.gizmodo.com.au/2013/11/this-floating-hotel-room-comes-with-an-underwater-fish-peeping-deck/
  22. http://nz.totaltravel.yahoo.com/news-opinions/galleries/g/-/19837687/8/sleep-under-the-indian-ocean/
  23. http://www.iltalehti.fi/matkajutut/2013111517725158_ma.shtml
  24. http://flippies.com/adflipoff/archives/52417
  25. http://www.huffingtonpost.it/2013/11/16/camera-albergo-sottacqua-_n_4287725.html?utm_hp_ref=italy
  26. http://blog.gessato.com/2013/11/16/manarta-resort-underwater-room/
  27. http://www.news.com.au/travel/travel-ideas/africas-first-underwater-hotel-room-at-the-manta-resort-opens-in-zanzibar/story-e6frfqd9-1226762541038
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  31. http://stupiddope.com/2013/11/18/a-room-with-an-underwater-view-the-manta-resort-at-pemba-island/
  32. http://news.yahoo.com/underwater-hotel-lets-guests-sleep-nemo-142126798.html
  33. http://www.justluxe.com/travel/spa/feature-1951581.php
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  35. http://www.wetpixel.com/articles/new-underwater-hotel-room-with-a-view
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  37. http://nirvanaexcursions.com/underwater-room-pemba-islands-manta-resort-unveiled/
  38. http://www.practicalfishkeeping.co.uk/content.php?sid=6081
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  42. http://www.standardmedia.co.ke/ktn/video/watch/2000072079/-the-hotel-room-under-water
  43. http://www.huffingtonpost.fr/2013/11/17/manta-resort_n_4291348.html
  44. http://nicee.co/travel/the-manta-resort-zanzibar-underwater-hotel-room/
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  48. http://www.trendhunter.com/trends/manta-resort
  49. http://designtaxi.com/news/362195/A-Hotel-Room-Partially-Submerged-In-The-Sea-Offers-Lovely-Underwater-Views/
  50. http://twistedsifter.com/2013/11/underwater-hotel-room-manta-resort-tanzania/
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  52. http://www.theprovince.com/technology/night+sleep+underwater+Indian+Ocean+reef/9195927/story.html
  53. http://www.stuff.co.nz/travel/destinations/africa/9425264/Resort-unveils-underwater-room-inside-Blue-Hole-irregularity
  54. http://www.texomashomepage.com/story/the-underwater-room-lets-guests-sleep-with-the-fis/d/story/pRRKhswqP027k1TASjliWQ
  55. http://www.isciencetimes.com/articles/6367/20131121/underwater-hotel-room-tanzania-living-company-marine.htm
  56. http://www.complex.com/art-design/2013/11/underwater-hotel-room-coast-of-africa
  57. http://www.designboom.com/architecture/manta-resorts-underwater-hotel-room-opens-in-africa-11-21-2013/
  58. http://www.themalaymailonline.com/travel/article/new-underwater-hotel-lets-guests-sleep-with-nemo
  59. http://www.kcentv.com/story/23999659/new-underwater-hotel
  60. http://www.kltv.com/story/24000664/now-you-see-it-new-underwater-hotel-room-opens-for-business
  61. http://ca.news.yahoo.com/photos/room-with-an-underwater-view-1384792908-slideshow/
  62. http://www.dailynews.co.tz/index.php/biz/24858-underwater-hotel-room-opened-on-pemba-island
  63. http://www.theindychannel.com/news/daily-extras/underwater-hotel-room-opens-in-africa
  64. http://www.realtytoday.com/articles/4885/20131119/floating-hotel-manta-resort-opens-africa-s-first-underwater-room-videos.htm
  65. http://www.king5.com/news/slideshows/Underwater-hotel-room-off-Tanzania-232528241.html#
  66. http://www.dvice.com/2013-11-19/africas-first-undersea-hotel-room-now-open
  67. http://www.businessinsider.com.au/africas-first-underwater-hotel-room-2013-11
  68. http://www.gizmag.com/manta-resort-underwater-room/29852/
  69. http://www.kmov.com/news/slideshows/232693911.html
  70. http://www.travelerstoday.com/articles/7832/20131120/underwater-hotel-new-room-off-tanzania-africa-lets-guests-sleep-with-the-fish.htm
  71. http://www.osundefender.org/?p=132807
  72. http://www.newstalkzb.co.nz/auckland/news/nbint/1406874059-the-luxury-underwater-hotel-suite
  73. http://newsok.com/new-underwater-hotel-for-your-bucket-list/article/3906672
  74. http://www.emirates247.com/news/new-underwater-hotel-room-lets-guests-sleep-with-the-fishes-2013-11-21-1.528743
  75. http://www.ventures-africa.com/2013/11/africas-first-underwater-hotel-room-opens-in-zanzibar/
  76. http://newstonight.co.za/content/new-underwater-hotel-room-opens-tanzania-coast
  77. http://www.superyachts.com/luxury/tanzania-resort-offers-underwater-bedroom-2317.htm
  78. http://www.weartv.com/news/features/top-stories/stories/an-underwater-hotel-room-38363.shtml
  79. http://www.practicalfishkeeping.co.uk/content.php?sid=6081
  80. http://stupiddope.com/2013/11/18/a-room-with-an-underwater-view-the-manta-resort-at-pemba-island/
  81. http://uk.news.yahoo.com/underwater-room-hotel-manta-resort-pemba-island-105420608.html#VBcebnh
  82. http://www.hoteliermiddleeast.com/18755-zanzibar-resort-opens-underwater-hotel-room/#.UpJn6cRWygI
  83. http://www.fubiz.net/en/2013/11/20/manta-underwater-room/
  84. http://www.boredpanda.com/manta-resort-genberg-floating-underwater-hotel-room/
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  95. http://www.bbc.com/travel/feature/20131119-an-underwater-hotel-opens-in-africa
  96. http://gizmodo.com/this-floating-hotel-room-comes-with-an-underwater-fish-1465177811
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