In 25+ years as a photographer I’ve worked in more than 120 countries. But one client has been my favourite for the long haul: Väderstad. For 15 years I was their official main photographer.
The Swedish family company builds machines for tillage, seeding and planting, sold on every continent. My job took me from studio light on steel to the farmers who use the machines, from the fields of Östergötland and around the world.
What I love most is seeing how farmers live and work in different countries and cultures. If you ask me, farmers are the backbone of every society. Everyone needs food.
Looking for a photographer who knows agriculture and can tell your brand’s story over the long run, in the studio, in the field and from the air? Get in touch.
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