Business portrait of my good friend Erik who works with making people, individuals or groups, more happy. He is one of those people who practise what he preach. Kudos to you brother.
Check out http://erikfernholm.se/ for more info (sorry, only in Swedish)
And yes he is ridiculously handsome in a way that make both boys and girls go bananas, but sorry to say, this smile came from when I asked him about his lovely fiance Moa =)
When shooting portraits and you want that natural smile from your model, just ask about something that is close to their hearts. Easy peasy.